MTV Networks' NOGGIN and The N to Split into Two Separate 24-Hour Services on Bright House Networks
NOGGIN to become 24-Hour Commercial-Free Preschool Network and The N to become first 24-Hour Tween/Teen Network
Livonia, MI, December 31, 2007
As part of MTV Networks' (MTVN) niche programming strategy to super-serve targeted audiences, the award-winning NOGGIN and The N, two of Nickelodeon's and MTVN Kids and Family Group brands that currently share a single channel, will be separated into two 24-hour services beginning Monday, December 31, 2007 on Bright House Networks.
On December 31, the commercial-free preschool network NOGGIN will expand to 24-hours, and will now offer more of the network's quality, educational children's programming. The N will remain ad-supported and will serve tweens and teens with programming from Nickelodeon's popular TEENick block during the day, and The N's original and acquired teen-targeted programming at night.
On Bright House Networks, NOGGIN will remain on its current channel 110 and The N will move into the current channel position occupied by the Nick Games and Sports channel (GAS), channel 117. GAS will evolve into a new broadband service for TurboNick.
"Having NOGGIN and The N as two separate channels alongside Nicktoons Network gives our core audiences of preschoolers, kids 6-11 and tweens/teens their own dedicated 24-hour services, as well as more places for us to cultivate and develop future hits," said Cyma Zarghami, President, Nickelodeon and MTVN Kids and Family Group. "Making these highly valued channels separate and distinct will also provide us with the opportunity to explore serving audiences adjacent to these demos, and will provide demo-specific home bases for our vast programming library."
"Bright House's services and programs are tailored for the entire family, and the expansion of MTVN and Nick channels are a great step forward to enhancing the programming experience for children," said Robert McCann, president of Bright House Networks of Michigan.
NOGGIN, with its mission to be a place where preschoolers gain key curricular knowledge through interactivity and narrative, features a schedule of original programming including Jack's Big Music Show, Oobi and The Upside Down Show, in addition to showcasing music from popular children's recording artists like The Laurie Berkner Band. The network also offers hit shows including Bill Cosby's Little Bill, Franklin, Max & Ruby, Little Bear, Pinky Dinky Doo, Wow! Wow! Wubbzy! and Oswald, in addition to Nick Jr. favorites like Dora the Explorer, Go, Diego, Go!, The Wonder Pets!, Blue's Clues and The Backyardigans.
The N will now feature hit TEENick programming during the day including Drake and Josh, The Amanda Show, and Unfabulous, among others. Programming at night will feature The N's current stable of original hits including, Degrassi: The Next Generation, The Best Years and South of Nowhere, as well as hit acquired series Dawson's Creek, The Fresh Prince of Bel-Air, and The Hills. New upcoming original programming includes new seasons of Degrassi, Instant Star, South of Nowhere, Beyond the Break and the original comedy About A Girl as well as the hit series Saved by the Bell and That '70s Show.
About NOGGIN
NOGGIN, the commercial-free, educational preschool network from Nickelodeon, currently reaches 64 million households via cable, digital cable and satellite TV. NOGGIN is like preschool on TV, with educational programming both on-air and online at www.noggin.com. NOGGIN and all related titles, characters and logos are trademarks of Viacom International Inc.
About The N
The N, the first and only network exclusively for teens, is a programming arm of MTV Networks and is currently available in 64 million households via cable, digital cable and satellite television. The N's mission is to be the authentic voice for teens and help them figure out their lives with relevant, topical programming on-air and online at the network's Emmy Award-winning web site www.The-N.com. The N and all related titles, characters and logos are trademarks of Viacom International Inc.
About Bright House Networks
Advance/Newhouse Communications provides day-to-day management of Bright House Networks cable systems pursuant to its partnership with Time Warner Entertainment. Bright House Networks serves more than two million customers in several large markets that include Tampa Bay and Central Florida (Orlando), Indianapolis, Birmingham, Bakersfield and Detroit, along with several other smaller systems in Alabama and the Florida Panhandle. The high-growth Tampa/Central Florida markets are contiguous and form one of the country's largest cable clusters.
Nearly 100% of Bright House Networks customers have high-speed data (HSD), Video-on-Demand (VOD) and Subscription Video-on-Demand (SVOD) available to them. Bright House Networks also makes available Digital Video Recorders (DVR) that have become immensely popular with customers. The company's Florida operations currently deliver nearly 300 channels to customers and were among the first in the country to offer High Definition Television signals (HDTV). Since its introduction, HDTV has achieved impressive acceptance with Bright House Networks customers who are equipped to receive the signals. Bright House Networks also offers HSD customers a choice of Multiple Internet Service Providers (MISP). The company recently commenced deployment of Digital Phone in Tampa Bay, Central Florida, and Michigan.
Exceptional customer service, free-of-charge, 24 hours per day, local and seven days per week is the company's cornerstone of its business and top priority across all operating units. Public affairs, social responsibility and community involvement continue as major initiatives for the company as an ongoing commitment to the families and communities Bright House Networks serves. This includes long-term commitments to education and to what matters in the lives of the Bright House Networks customers.
